Problem
Developing a product takes time, and requires a lot of money, especially if you are prototyping. You have to make iterations, mistakes and sometimes failures. However, each blunder creates the opportunity to change, improve and perfect the product. The costs add up quickly, which is why Idea Reality in Hampshire have turned to Ultimaker 3D printing for help.
Idea Reality are a product design and development studio focusing on reducing the time and cost of the design process. They want to be able to provide customers with a better experience, by giving them a finished product, quicker.
Solution
Idea Reality are able to complete more projects in less time by utilising a Ultimaker S5. The simplicity and reliability of the printer meant it could be easily integrated into the studio with no concerns. Additionally, the open filament system allows Idea reality to easily select the required material for the job at hand. This allows the team of six designers to produce high quality initial prototypes quickly, which can then be outsourced to accurately represent the finished product.
“The fact that we can turn around something overnight and pop a prototype in the post the next day is something of a game-changer. We’re able to produce things faster, with even less uncertainty and more reliability.” James Lamb, Design Director.
Idea Reality are now looking into printing end-use parts in the future, which would greatly benefit their industrial clients. However, for now, they are currently focusing on iterating, refining and perfecting their products in the studio.
